Gold Market Opportunity Study
Discover the Top 15 Potential Location Pockets for your new or expanding practice.
Step #2 in the Location Search Process.
The Gold Market Opportunity Study returns the Top 15 Pockets for practice growth within a specified Search Area, sorted by top 15 overall composite rankings, top 15 radius only rankings, and top 15 drive time only rankings.
Each census block group in the Search Area is evaluated using the appropriate radius and drive time parameters to measure the potential practice market in two ways, ensuring the highest level of accuracy. Data is then filtered via customized Household Income thresholds.
Optional user-drawn search areas and custom filtering available. Includes free Next Steps Call with your specialist for review and implementation.
- Results Based on Census Block Groups
- Tailored to Practice Specialty
- Up to 30 Minute Maximum Drive Time Search Area
- Custom Search Parameters Available*
- Individual Census Block Group Analysis
- Average Household Income Filter
- Top 15 Overall Locations with Map
- Top 15 Radius Locations with Map
- Top 15 Drive Time Locations with Map
- Current Year Demographics
- Number of Practitioners
- Competition Ratios
- REALratio Comparison
- Population Data
- Exclude Non-Compete Areas*
- Exclude Non-Licensed Areas*
- Expedited Delivery Time*
- Free Next-Steps Call
*Premium feature, upcharge may apply.
Connect with our Specialists before your purchase for recommended search parameters based on your situation.
Enter your search parameters and complete your purchase. Then, kick back while we do the hard work!
Your results will be delivered to your email within 7-10 business days. Then schedule your free Next Steps Call with our Specialists to discuss implementation.
Be confident in your Location Strategy!
Upcharges may apply for custom filtering features.
Enter your search parameters:
Not sure where to begin? Have questions about the search process? Looking for specific information? No problem! Click here to talk with a Specialist before you begin for personalized direction based on your situation.
Practitioner Type: Every specialty has unique location strategy needs. All reports are tailored specifically to your practice specialty. Competition data and ratios on all practice types in the area are included, as well. Some practice types may have an additional charge due to the complexity of validating competing practitioners.
Which Best Describes Your Situation? Are you a Start-Up or an Established practice? Buying or selling? Let us know, this helps us help you. All in strict confidence.
Base Location Address: The fixed address or location that is the starting point for your report. For example, "I want to search within a 30 minute drive time of downtown Columbus."
Describe Your Base Location: Select urban, suburban, or rural.
Choose Your Method to Determine The Search Area: Choose one of four options to determine the Search Area from your Base Location. This determines which Census Block Groups are in the Search Area. Please contact a specialist if you are unsure of the best parameters for your situation.
1. Report Area Drive Time (Minutes): Determine the Drive Time Search Area from your Base Location. Please contact a specialist if you are unsure of the best drive time for your situation.
2. Provide a Report Area Map: Email your custom report area map along with your order number to your specialist at firstname.lastname@example.org.
3. Provide Report Area Instructions: Let your Specialist create a custom area based on your instructions. This may account for boundaries such as rivers, highways, other man-made barriers, etc.
Census Block Group Search Radius (Miles): Mile Radius measurements are used to evaluate the market close to each individual Census Block Group inside the Drive Time Search Area. For example, an urban report might use a 1-mile radius, a suburban report 3 miles, a rural report might use 10 miles. Please contact a specialist if you are unsure of the best mile radius for your situation.
Census Block Group Drive Time (Minutes): Drive Time measurements are used to evaluate the overall market close to each individual Census Block Group inside the Drive Time Search Area, which we define as "how far would a prospective new patient drive to come to your practice if they saw your advertisement?" Please contact a specialist if you are unsure of the best drive time for your situation.
Average Household Income Filter: Filter your search results based on the average household income of your ideal patient. For example, selecting $75,000 will exclude any pockets of potential locations with an average household income of $75,000 and lower. Included in Platinum and Gold Studies, available as a premium feature in a Silver Study.
Include Race / Ethnicity Percentage of Population: Select one Race/Ethnicity and obtain the percentage of that selection within the total population in each of the Top Overall Pocket results, for both Radius and Drive Time data.
Include Hispanic Percentage of Population: Obtain the percentage of Hispanic population within the total population in each of the Top Overall Pocket results, for both Radius and Drive Time data.
Include Population Ages 0-17: Include the total population in the 0-17 age bracket in each of the Top Overall Pocket results for both Radius and Drive Time data.
Exclude Non-Licensed Areas: Exclude data in non-licensed areas from your results, such as when looking at an area where the search area would cross a state line, or avoid certain cities or other non-desired areas, etc.
Exclude Non-Compete Areas: Exclude Non-Compete Areas from your results.
Expedited Delivery Time: Expedited turnaround is available, please contact your Specialist to make arrangements. Normal delivery is within 7-10 business days.
Download free sample reports
Download a free sample of any M-Series or L-Series Report or schedule a demo of the C-Series Consulting. Enter your information below to be redirected to the download page. And as always, please don't hesitate to reach out if you have any questions.
“Demographics is so huge when deciding on a practice location – dentists should absolutely take advantage of this service when planning out a new location or deciding to expand into a new area.”
– Dr. Howard Farran, DDS, MBA, Dentaltown
frequently asked questions
What is Location Strategy?
Location Strategy is the #1 factor that determines the success of a practice at every stage of the practice lifecycle. It affects Strategic and Operational Plans and drives all investment, marketing, and personnel decisions.
There are many factors that Realscore considers within Location Strategy, including competition ratios and market saturation, demographics, Strategic Moves, future growth potential, and much more. Be confident in your practice location and create a lasting legacy.
What is Census Block Group Technology?
A Census Block Group (CBG) is a geographical unit used by the United States Census Bureau. It is the smallest geographical unit for which demographic data is published. Each CBG includes a population of only 600 – 3,000 people to reflect neighborhoods, natural areas, and geographical boundaries.
Realscore uses each Census Block Group (including partial CBGs) in your Search Area to calculate the competition and demographic data to bring you the most relevant and precise results.
See how Census Block Group Technology compares to Zip Codes and Concentric Circle. (Hint: There is no comparison.)
What is the realscore app?
Realscore offers access to top Location Strategy tools that were previously only available to large corporations. Realscore’s App is a proprietary online system that includes the following:
- Demographic & Business Data – Current and Five Year Forecast
- National Practitioner Database
- Census Block Group Technology
- Mapping and Drive Time Integration
- Competition Ratios analysis with REALratios
- User Drawn/Custom Search Areas Tool
- Non-Compete, Non-Licensed Data Exclusion Tool
- Practitioner/Practice/Location Management Tool
What demographic factors are included?
We obtain demographic data from a top 3rd party Demographic company that takes the raw census information, annual updates, and forecasts then package it into a format that companies can utilize. It is the same data used by everyone in the USA.
Current and five-year forecasted demographic data includes:
- Total Population
- Population by Age Range
- Population Change by Age Range
- Average Per Capita Income
- Average Household Income
- Households by Income Brackets
- Households Change by Income Brackets
- Average Household Size
- Total Households
- Total Families
- Average Family Size
- Housing Units Breakdown
- Total Housing Units Change
- Average Value of Owner-Occupied Units
- Population by Ethnicity
- Total Number of Businesses
- Total Number of Employees
- Total Sales
- Retail Data
Are practitioners within a search area validated?
Yes. We utilize the best national practitioner database possible, as well as validating the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios for all practitioner types.
What is a “Pocket?”
A "Pocket" is an area derived in a Market Opportunity Search that indicates a potential market for a practice. It is normally made up of a small number of full or partial Census Block Groups. The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.
What Reports Do I Need?
Every practitioner’s situation and goals are different. Therefore, the report recommendations will vary. In general, we recommend the following process:
- C-Series: Find a new region or city for a new practice.
- M-Series: Find new markets (or Pockets) with the best competition ratios and desired patient household income. Don’t pay for demographics before finding the best competition ratios.
- L-Series: After finding the best Pockets, get competition ratios for all practice types, and current and forecasted demographics for a specific location or address.
We’ve compiled an extensive recommendation list based on practice lifecycle and business goals.
Do you offer free sample reports?
What is the turnaround time?
All reports are PDFs that are emailed to you. Delivery time varies per product based on the complexity of the order, the density of the report location, the inclusion of premium services, and many other factors. We strive to deliver reports before the following approximate turnaround times:
L-Series: 2-3 Business Days
M-Series: 7-10 Business Days
C-Series: Teams/Zoom consulting sessions usually occur within 3-5 business days but varies based on the availability of participants.
Expedited delivery is available. Please consult with your Specialist to make arrangements.
What is the return policy?
All reports are a snapshot in time. Therefore, due to the digital nature of the reports and that the data changes frequently, returns and refunds are unavailable. However, our policy is to provide unmatched customer satisfaction. If something isn’t right, please contact us right away. Unfortunately, we have no control over the data results, so dissatisfaction with the results is out of our control.
Are reports and discussions confidential?
Yes. We understand that confidentiality is of the utmost importance and we will never disclose any discussions, conclusions, or reports to anyone without your permission.
Connect with a specialist